CRM Manager

Woodie's is the market-leading DIY, Home& Garden retailer in Ireland with 35 stores nationwide and an online presence. We are proud to be listed as one of the Top 75 Best Workplaces in Europe by Great Places to Work and an official Best Workplace for Women for the past three years! We are also recognised by the Irish Centre for Diversity & Inclusion as an accredited Investor in Diversity

We are currently recruiting for a CRM Manager to join our Marketing & Digital Team.

The ideal candidate:

*       3+ years’ experience in a CRM role, with proven success in developing and implementing loyalty/CRM strategies.

*       You’ll have a strong track record of using multiple data sources to translate data into actionable customer insights to power business decision making.

*       Proactive, self-starter and a team player, and someone who is confident working in collaboration with stakeholders across the business to deliver results.

*       Strong understanding of customer behaviour and value drivers in retention models.

*       Confidence using email and marketing automation ESP platforms, on-site personalisation, as well as SMS and direct mail.

*       You’ll be analytical and have a process-oriented mindset with strong attention to detail.

*       You’ll also have strong Excel skills to interpret data insights and report back to the business.

*       Creates effective plans, prioritises work, anticipates obstacles and monitors performance against the plan.

Main role responsibilities include:

*       Manage and develop a customer data analyst.

*       Developing, implementing and managing retention marketing tactics for an omni-channel business to deliver increased purchase frequency and value to meet business objectives.

*       Analysing customer data and reporting performance insights on our customers alongside recommend improvements to enhance retention and drive frequency.

*       Planning, managing and driving growth in our CRM base and customer data in an omni-channel environment.

*       Supporting the Marketing and Digital Director on strategic planning and budget decisions.

*       Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.

*       Developing creative briefs and assigning to designers and copywriters to create high-quality, effective creative assets.

*       Managing third party technology partners and driving a strategic roadmap for improvements and development of our technology to improve customer experience.

*       Assisting and advising on personalised targeting and content when required.

*       Leading and analysing A/B testing to optimise engagement.

*       Supporting operations on monitoring NPS and areas where we have customer feedback to improve this.

*       Monitoring competitor campaigns to inform and shape future strategy and tactics.

Our benefits include:

• Hybrid working (3 days on-site in Tallaght and 2 days remote working each week)
• Colleague Discount
• Company Pension
• Healthcare
• Wellness Initiatives
• Paid Maternity & Paternity leave
• Sick-pay scheme
• Flexi-Wage - Choose your own pay cycle!