Marketing Executive

What’s the role?

As a Marketing Executive you’ll report directly into the Head of Marketing and collaborate with our current Marketing Executive. You’ll play a crucial role in supporting a wide range of marketing activities, gaining hands-on experience across the marketing spectrum.

While previous marketing experience is advantageous, it is not a requirement. If you possess relevant skills from other experiences, we’d still encourage you to apply. We’re excited to meet candidates who bring enthusiasm and a fresh perspective.

Key areas of focus for the role are listed below. However, as part of a small, agile team, you’ll also be expected to pitch in whenever needed and to demonstrate flexibility, adaptability and a strong team spirit.

What will you be doing? 

Store Support

*       Handle POS requests from stores

*       Coordinate with designers and printers to develop and produce POS

*       Visit stores regularly to gather feedback and ideas for future marketing activities

*       Develop and maintain a Web2Print system for efficient signage ordering

*       Oversee store TV content and handle any issues with content playing incorrectly

*       Make sure promotional materials are accessible to colleagues on relevant channels.

Marketing Campaigns

*       Assist the team with managing Leyland’s 40th anniversary marketing activity

*       Help create and implement marketing campaigns

*       Proof artwork and content for marketing collateral

*       Design competition forms, write T&Cs, draw winners, deliver prizes and coordinate PR

*       Write briefs for internal stakeholders and handle queries.

Events

*       Assist Business Development Managers and stores with trade day events including marketing collateral and digital content

*       Help plan and execute store openings and relaunches

*       Attend launch days to manage marketing activities alongside external agencies

*       Handle ordering and stock management of branded merchandise and event equipment.

Marketing collateral

*       Ensure all marketing collateral is kept up to date

*       Uphold brand standards across the business. 

Resource sharing

*       Manage library of marketing resources for external agencies

*       Work closely with commercial team to gather product imagery for design work. 

Content creation & gathering

*       Assist in developing content for social media, email, website & PR

*       Produce informational pieces and boost PR activities

*       Work with PR agency to cover events like volunteering, charity efforts, colleague achievements, new stores, and new product launches

*       Partner with external agencies to create photo and video materials

*       Ensure high-quality product information and images are available for marketing

*       Regularly post updates on internal platform to keep colleagues informed about marketing activities.

What skills, experience & qualifications will you need to have? 

Essential skills

*       Strong planning and organisational skills

*       Excellent attention to detail and an analytical mindset

*       Strong communication

*       Creativity and willingness to bring new ideas

*       Proactive and positive attitude.

Desirable but not essential skills

*       Experience in retail or branch environments

*       Knowledge of web/digital/online marketing

*       Experience with Excel and PowerPoint

*       Basic design skills.

Qualifications

*       Minimum: GCSE in English and Mathematics (or equivalent qualification)

*       Degree or Marketing qualification or relevant work experience.